An end-to-end digital presence for a Castrol-authorised workshop, combining responsive service communication, technical infrastructure, a guided vehicle check and ongoing content.
Au2rama ApS is an experienced automotive workshop in Vojens serving multiple vehicle makes. Its offer covers routine servicing, oil changes, mechanical repairs, inspection preparation, tyres and wheels, balancing and alignment, and advanced diagnostic work.
The business needed a website that could communicate this broad capability without overwhelming customers. The experience was organised around the actions people most often need to complete: understand the available service, confirm that the workshop is trustworthy, find practical contact information, request support and assess whether a vehicle problem requires fast attention.
The result combines a responsive WordPress website, Castrol-authorised trust signals, clear service pathways, a guided digital car-check tool, technical infrastructure, embedded video and ongoing social communication. The architecture also leaves room for a future vehicle sales operation that is currently being tested as a separate business expansion.
Customers needed a clear route from a symptom or maintenance need to the right service and contact action.
The digital identity reinforces certification, qualified mechanics, multi-brand service and the workshop’s three-year parts guarantee.
The guided car check helps customers describe a problem and gives the workshop better context before follow-up.
My role covered the full digital delivery rather than only the visual layer. I structured the content, produced wireframes, designed the responsive interface, developed the site in WordPress and Divi, configured the production environment and created the digital car-check experience with AI-assisted development support.
Organised a complex service offer into clearer customer paths and reusable page structures.
Built the website in a maintainable environment that allows content and promotions to evolve over time.
Designed a five-step diagnostic intake that transforms customer answers into an indicative recommendation.
Prepared the technical environment required to launch and operate the website reliably.
Integrated Castrol’s visual and certification cues while keeping Au2rama recognisable as the service provider.
Extended the website into video, YouTube and continuous social media communication.
The UX strategy was built around four recurring needs: identify the right service, understand why Au2rama can be trusted, find the practical details needed to visit or call, and receive guidance when the customer cannot clearly describe the problem.
Car service, inspection preparation, tyres, wheels and the digital check are presented as recognisable customer tasks.
Castrol-authorised status, professional experience and the three-year parts guarantee appear near service and contact decisions.
Practical information is repeated through the header, service pages, footer and calls to action to reduce search effort.
The digital check helps users provide vehicle context and symptoms before the workshop makes contact.
Wireframes were used to validate page hierarchy, navigation, service blocks, contact placement and reusable content patterns before the Castrol-led visual layer was applied. This made it possible to evaluate the experience as a system rather than treating each page as an isolated composition.
The wireframe set covers the homepage, company profile, wheel centre, offers and contact experience. It also established where proof points, opening hours, location information and calls to action should appear across the site.
Customers encounter a consistent sequence of context, service explanation, trust proof and contact action.
The menu prioritises the workshop, wheel centre, offers, digital car check, gallery and contact paths.
Contact information, service headings and calls to action remain prominent on tablets and phones.
The final interface combines Au2rama’s own identity with the green, white and service-led visual cues associated with its Castrol-authorised status. Large service imagery, direct headings and repeated practical details help the website feel more like an operational customer tool than a static company brochure.
Responsive behaviour was developed for desktop, tablet and mobile, with special attention to navigation, service cards, typography, touch targets and the visibility of phone, email and opening hours.
Google Maps, the Vojens address, telephone number, email and opening hours support customers who are ready to call, plan a visit or confirm the workshop’s location.
The BIL-TJEK experience was developed as a five-step form with a final result state. It collects the vehicle profile, recent service history, symptoms, safety information and customer contact details. The interaction is designed to feel faster and more manageable than a long conventional form.
At the end of the process, the system presents an indicative result and recommended next step. A copy is automatically sent to the customer and the workshop, creating a useful starting point for follow-up. The interface clearly states that the result is guidance and does not replace a physical technical inspection.
A percentage indicator and short sections make the task feel achievable and communicate how much remains.
Text fields, selects and selectable symptom cards reduce ambiguity and improve scanning.
The result recommends a workshop check without presenting the form as a replacement for professional inspection.
Automatic email delivery reduces information loss and gives Au2rama a more structured enquiry.
The visual direction makes the Castrol relationship easy to recognise through green service accents, certification badges and carefully positioned proof points. This supports customer confidence while keeping Au2rama clearly identified as the workshop delivering the service.
Certification is not treated as a decorative logo. It appears near service information, oil-change communication and contact decisions where it can answer a practical customer question: why should this workshop be trusted with the vehicle?
Certification is repeated consistently across the homepage, service areas and promotional communication.
Oil-change services and product communication are visually connected to the authorised workshop message.
The website reinforces multi-brand competence, workshop experience and a three-year guarantee on fitted parts.
The project included hosting preparation, cPanel configuration, DNS routing, HTTPS activation, business email configuration and the WordPress/MySQL environment. The site was implemented with Divi and extended with custom HTML5, CSS3, JavaScript and PHP where the standard builder experience was not enough.
External services were integrated where they support a real customer task: Google Maps for location, YouTube for storytelling content, social profiles for ongoing communication and server-side email delivery for the digital car check.
An AI-assisted storytelling video was produced for Au2rama, published on YouTube and embedded on the homepage. The video adds a more human and narrative format to the service communication while giving the website a richer entry point than static text alone.
Ongoing content for Facebook and Instagram supports seasonal tyre changes, oil service, workshop quality, Castrol-authorised positioning, vehicle maintenance and the early vehicle-sales initiative. The visual system connects the website and social channels without forcing every format to look identical.
Au2rama is already testing the purchase and sale of vehicles on a limited basis. Rather than presenting this as a finished product, the current roadmap treats it as the next structured digital workstream: inventory management, vehicle detail pages, lead qualification and a clearer commercial process.
Use the current operation to understand what buyers ask, which vehicle information matters and how enquiries arrive.
Translate the validated process into inventory, filters, vehicle detail pages and contact pathways.
Use Au2rama’s technical expertise and inspection capability as part of the vehicle-sales value proposition.
Refine the platform using enquiry quality, sales conversion and customer feedback rather than assumptions.
The gallery brings together the responsive website, wireframes, social campaigns, the complete digital car-check sequence and the technical diagrams created for this case study.
The project gives Au2rama a digital presence that communicates the workshop’s real breadth, keeps practical information easy to find and reinforces the value of its Castrol-authorised status. The digital car check adds a distinctive service layer that turns vague customer concerns into more structured enquiries.
Customers can understand the workshop’s main capabilities and move quickly toward the relevant service or contact path.
Certification, qualified mechanics, multi-brand support and warranty information are integrated into the customer journey.
The digital check captures better context and gives both the customer and workshop a shared summary before follow-up.
The platform supports continued content, social campaigns, video and the future development of vehicle sales.